CONCEPT

The core target is to reach the market for 25–35-year-olds, but its “Classic American Style” appeals and adapts to any age. Casual, yet put together; traditional, but updated.

A brand with history and heritage communicates a confident, athletic story.

U.S. POLO ASSN. 

  • never puts on airs, but stays friendly and approachable
  • keeps an open mind and delivers an inviting environment where everyone feels welcome

New products may be introduced, but will always reflect good taste, will fit in everywhere, and will not be overpowered by fleeting fashion trends. This strategic approach is applied to all categories: apparel, accessories, caps, glasses, sunglasses, watches, small leather items, bags, shoes and bedclothes. (Although, to date, only men’s casualwear, bags, shoes, underwear and socks are available locally in Japan.)